Rihanna Breaks UK Record

Her Perfume Is 'Fastest-Ever Selling'

Its not unusual for Rihanna to be out of the headlines, whether its for her music or her partying antics. However, this time its for her perfume creation 'Rebelle' achieving record breaking sales in the UK. 

Not only do girls want to look like Rihanna, (We all noticed a rise in red hair styles last year) but now they want to smell like her too. The 'Umbrella' singer released her second perfume 'Rebelle' last February, its currently sold 2 million bottles in the UK alone, and is expected to sell 4 million by the end of the year.

Rihanna's fragrance smashes the sales figures compared to other celebrity perfumes such as Britney Spears fragrance 'Fantasy' and Jenifer Lopez's fragrance 'Glow'. And that is one competitive market!

The singer worked with her favourite music video director Anthony Mandler when creating her 'Rebelle' campaign. At the launch of 'Rebelle' Rihanna said, "My new fragrance is about taking control but still being a lady. There's a feminine romantic element to the fragrance - but there's also a defiant quality in it. I love its duality."

And RiRi isnt stopping there, she has also annouced that she is currently working on a clothes collection in association with River Island UK to be released later this year. 

Prices for Rihanna's fragrances range from £20 - £37.50 for 100ml.

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