PUMA Yard Opens On Brick Lane

With Groove Armada, Kissy Sell Out + Red Light

Photo by Paul Hampartsoumian

PUMA has transformed East London's The Boiler House into a Jamaican-themed PUMA Yard for the duration of the Olympic games. 

PUMA, who is the long-term partner of the Jamaican Olympic Association and Olympic Gold medalist Usain Bolt, has created the hot spot in London’s Brick Lane, running from July 27th – August 12th. The 17-day event will feature free entertainment, Jamaican cuisine and Olympic coverage.

Groove Armada (pictured above), Kissy Sell Out and Red Light all performed at the yard's opening party on Friday, July 27th.

 On August 6th, Gyptian will perform and Professor Green is set to appear as the final act of the event on August 11th. More artists are to be announced.

Doors will open for afternoon sessions at midday and at 7pm for evening events. Admission is free with registration. You can register for your free tickets here.

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