LIVE: Big Sean @ Scala, Kings Cross

He Does It And He Did It!

“Do it!!!!!!!!” “Boi!!!!!” Yes, I am doing more than chanting monosyllabic phrases at you, these words united Big Sean fans with their hero yesterday night at Scala in central London.

You’ve heard of Drake? J. Cole? Well this incredibly slim, (however, still sexy I must say!) 23-year-old from Detroit embodies the skill and character that makes these young rappers loved, yet entertaining us with a unique and fresh twang. Jay-Z professed that “every day a star is born” - yeah maybe, but as Big Sean mentioned during his 60 minute plus set, a few artists have been signed to Kanye West’s G.O.O.D. Music label in recent years (from Kid Cudi to Mr. Hudson), however Big Sean’s magnetic presence is faster attracting a worldwide audience. Having grafted behind the scenes since the age of 18, Big Sean has created a new flavour that America is fast loving. So basically, 'Do It' and 'Boi' may soon play neighbour to your ear as much as Lil' Wayne’s “no homo.”

Back in London after selling out Cargo in Shoreditch earlier this year, (appearance by Kanye and all), Big Sean kicked off his one-night London special with an explosive performance by the gorgeous Mz Bratt. There for the 'I Am Finally Famous Tour', she rocked it to a super duper hyper crowd aged 16 and above, thus electrifying a night of superb and insatiable talent. Sadly our high became a low when we were held to a 45 minute techno-urban stand-off as time passed waiting for the Big S!

From finally here to 'Finally Famous'; a stage, a pack of bottled water, a bodyguard and DJ appeared to signal that our show was set to go. What wait? When Big Sean embraced the stage in the spirit of a rap veteran, hopping up and down like a rhythmic kangaroo and launching a tirade of future hits, we became friends in the intimate packed-out venue. Darting from volumes of his 'Finally Famous' mixtapes to incredible debut album 'Finally Famous' (which peaked at number 3 on the US Billboard 200 album chart and features appearances by Chris Brown, John Legend, Kanye West and Lupe Fiasco), he treated us to poetic verses, varying rapping speeds and exciting displays of lyrical prowess all with the bravado of earned confidence. Teens and adults from various backgrounds screamed the lyrics of 'What You Doin’' and 'Too Fake' featuring Chiddy Bang (Finally Famous Volume 3: BIG) to I kid you not, every single word of tracks like, 'I Do It', 'Don’t Tell Me You Love Me' and 'Memories', at which he reminisced the poignant moments of not being ‘finally famous’ , spending his last $40.00 on a studio session, then finding an affordable meal at McDonalds at 4:35am in the morning, to then go home and pour out tears at wanting his dream so bad, yet sadly unable to reach it. We were buzzed with motivation after a sweet, excited voice shouted “you can do what the f**k you want to!”

In VIP, we had performer Mz Bratt kicking it with UK rap export Tinie Tempah (who Big Sean is very excited about collaborating with!) and UK TV presenter Reggie Yates,  all bopping their heads in admiration to Big Sean’s common use of the ‘punchline’ style: “I just give them line, after line, after line... barcode” (Supa Dupa Lemonade) who has been credited by both himself and Drake for initiating the commercial use of this style: ending a line in verse with a word related by context, practiced by Drake, Nicki Minaj, Tine Tempah, Dappy (N-Dubz) and more.

Saving his final bouts of energy for the grand finale, we were treated to smash hit singles 'My Last' featuring Chris Brown and the sexually adorned 'Marvin and Chardonnay' featuring Kanye West and American rapper/singer Roscoe Dash, both taken from his debut album. Marred by mildly unnecessary profanity, this was a night of mammoth fun and education - The Education of Mr. Big Sean. He’s taking over.

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