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LIVE: Jessie J @ iTunes Festival, Roundhouse

J-J-J-Jessie J!

The iTunes Festival is well under-way – 23 days deep. Sandwiched between Ellie Goulding and Robin Thicke, Jessie J wasn’t about to get lost in the all-star iTunes Festival line-up.

A 60-second countdown began.  A heartbeat-like thump pulsated the Roundhouse. Smoke pumped from the stage. An athletic white silhouette appeared. The crowd went wild.

Rocking short bleached blonde hair, a crisp white crop top, shorts, killer heels and gold hoop earrings, The Voice filled the venue. Jessie J launched into ‘Price Tag’ – one of her most popular tunes and a strong song to open with.  As she strut the stage, Jessie demanded everyone’s attention. 

Three powerful-voiced backing singers stood high on the podium-like staging behind her, standing slick in black leather trousers and oozing almost as much attitude as Miss Jessie herself. The guitarist, drummer, bassist and keyboardist each stood high on their own individual stage block – the tiered staging added levels to the set up and made for an interesting view. 

A far from static Jessie J owned each centimetre of the stage as she interacted with an excited crowd. A highlight of the forever-confident headliner’s set included her emotive performance of ‘Who Are You’ as she reminded fans "it’s okay not to be okay".

Jessie J maintained momentum as she switched between slow and fast tunes. Her recent radio smash ‘Wild’ featuring Big Sean and Dizzee went down a treat – Mr D. Rascal himself bounced on stage to deliver his bars. No Big Sean appearance, but Big Dizzee is more than enough to hype the crowd – "he’s at the peak and he can’t be dropped"!

Much to the crowd’s surprise, Jessie J welcomed R&B superstar Brandy to the stage to execute their ‘Conquer the World’ collab. It marked a magical moment as UK and US female bosses came together. The pair’s captivating performance is bound to have engrained the new song into the heads of all spectators. 

Jessie J stepped out sporting a fitted white cap for the last leg of her performance. As she sang the opening line of ‘Domino’ – "I’m feeling sexy and free, like glitter’s raining on me" – gold confetti fell from the roof top and paper streamed from the ceiling. As black and white domino-inspired graphics filled the screens behind her, Jessie had everyone jumping as her energy captivated the crowd.

Jessie J’s strong vocals underlined her whole performance. She put one hundred percent into delivering a first class show – a proven cure for Monday blues. No other artist in the UK scene quite matching her, Jessie J proved why she’s more than worthy of a much-desired place on that iTunes Festival line-up. She’s right – it’s her party and she can do what she wants!

By @salmurrills and @_aaronBC

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